Oh, btw, Shell, we have that ‘hybrid world’ – thanks in part to you…

Yesterday I posted a piece on Shell’s beautiful (in a Leni Riefenstahl kind of way) new advert in which two vegan, pierced women act as spokespeople for the exploration, extraction and burning of natural gas.  I should have pointed out that this advert is also an appropriation of the whole “we need more women in STEM” thing. And even more than that, I should have pointed out that we already have the hybrid world they are saying they’d like, just not quite in the way they probably mean…

As the late Ulrich Beck said in a May 2014 discussion with Bruno Latour –

“… global warming is already transforming the world dramatically. For example: there is no longer such a thing as a purely natural weather event. Equally, no weather event can truly be described as artificial, that is human induced. By changing so substantially the composition of the world’s atmosphere, humans have not simply brought a new category of weather into being – ‘human weather’, for example, as distinct from ‘natural weather’. Rather, the planetary system which yields distinct weather at distinct times in distinct places is now a both-and-system – it is a hybrid system yielding hybrid weather. Whatever the weather outside this window today – whether storm or calm, whether heat wave or cold wave – it is a result of this new co-produced natural-societal system.”

 

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