Descriptive of the actions of corporations, political actors, social movements, all trying to claim the high moral (or market) ground – or the most favourable ground for them.
1. Lit. to work one’s horse into a desired position in a horse race. Three riders were jockeying for position in the race. Ken was behind, but jockeying for position.
2. . Fig. to work oneself into a desired position. The candidates were jockeying for position, trying to get the best television exposure. I was jockeying for position but running out of campaign money.
See angel shift, devil shift, market strategies
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