Defensive strategies. In contrast to the foregoing compliance strategies, defensive political strategies are influence strategies that firms adopt to thwart unwanted changes in the political environment and to protect what they view as a favorable status quo. British tobacco companies, for example, stepped up the legal backlash against tobacco regulations with a challenge to regulatory restrictions in the Republic of Ireland on the grounds that smoking restrictions were contrary to EU law and potentially unconstitutional (Marketing Week, 2004).
(Oliver and Holzinger, 2008: 509)
Oliver, C. and Holzinger, I. 2008. The effectiveness of strategic political management: A dynamic capabilities framework. Academy of Management Review, Vol. 33, (2), pp.496-520.
See also of reactive, anticipatory, and proactive political strategies
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