Those folks who (like to) get in on the ground floor with a new product/service.
Neophiliacs, or the desperate – motivations will vary…
Part of the famous Rogers Innovation dissemination curve thing…
“An early adopter or Lighthouse Customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers‘ Diffusion of Innovations (1962)”
marchudson.net 