Early adopters

Those folks who (like to) get in on the ground floor with a new product/service.

Neophiliacs, or the desperate – motivations will vary…

Part of the famous Rogers Innovation dissemination curve thing…

“An early adopter or Lighthouse Customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. RogersDiffusion of Innovations (1962)”

http://en.wikipedia.org/wiki/Early_adopter

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