Martin Lukes, formerly of a-b glObal, came up with this one, with a little help from FT columnist Lucy Kellaway.

Lukes’s proudest contribution is inventing the concept of ‘creovation’ – ‘half creativity, half innovation’. ‘If the stonemasons building the flagship St Paul’s cathedral in London had been a bit more creovative, they might have come up with something less of a cliche than a bog standard dome!’ he tells his boss.

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