Martin Lukes, formerly of a-b glObal, came up with this one, with a little help from FT columnist Lucy Kellaway.
Lukes’s proudest contribution is inventing the concept of ‘creovation’ – ‘half creativity, half innovation’. ‘If the stonemasons building the flagship St Paul’s cathedral in London had been a bit more creovative, they might have come up with something less of a cliche than a bog standard dome!’ he tells his boss.
https://www.theguardian.com/books/2005/aug/07/fiction.features5
marchudson.net 