Let’s Cut Emissions Not Jobs

2009 advertising campaign by the Australian Coal Association (ACA), designed to soften support for the Rudd government’s CPRS (2008-9 legislation)

In 2009, the Australian Government attempted to introduce a carbon emissions trading scheme (ETS), which would have put a cap on greenhouse gas emissions. In response the Australian Coal Association launched a national campaign warning that the scheme would cause thousands of jobs to disappear from the mining industry.  The public campaign, ‘Let’s Cut Emissions, not Jobs,’ led thousands of people to email their members of parliament in opposition to the ETS.

(Leitch and Motion, 2009: 508)

Leitch, S. and Motion, J. Thinking the “Social” into Corporate Social Responsibility.  in Ihlen, O. Bartlett, J. and May, S. (eds) The Handbook of Communication and Corporate Social Responsibility. Wiley-Blackwell, Pp. 505-515

Other references

Maher, S. 2009. Coal firms’ advertisements hit emissions plan. The Australian, 29 September.

Wilkinson, M., Cubby, B. and Duxfield, F. 2009. Ad campaign aims to crush emissions trading plan. Sydney Morning Herald, 7 November.


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