Socio-cultural strategies

When under pressure, a firm/industry will deploy different strategies.  They will try to de-dramatise the issue (paint it as ‘normal’ or ‘inevitable’ – see Stone, 1989).

They will try to delegitimise their critics and the problem-brokers (luddites, doom-mongers, ‘watermelons’, hysterical, emotional communists etc etc)

They will burnish their own credentials (CSR, responsible citizens etc)
See also framing, devil shift, angel shift

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