“Market creation often involves exploring niche markets, where a new technology has some performance advantages. These markets may initially require government support or intervention. Such ‘protected spaces’ (Kemp et al., 1998) provide scope for the cost and technical performance of the technology to be improved and customer preferences to be formed.” p.114
Chris Hendry, James Brown and Paul Harborne “Firms, Markets and the Fuel Cell Technology Innovation System in an International Perspective” . In Foxon et al 2008 book, but I don’t quite know where!
see also , Bridging Markets, Niches, Nursing Markets, path creation
marchudson.net 