Our findings suggest that outsider-driven deinstitutionalization commences with “disruptive institutional work,” which, Lawrence and Suddaby argued, can have three aims: “undermining assumptions and beliefs” about practices; “disassociating moral foundations” from practices; and “disconnecting sanctions” from practices through changes in legal or professional regulations (2006: 235).
(Maguire and Hardy, 2009: 168)
Maguire, S. and Hardy, C. 2009. Discourse and Deinstitutionalization: The Decline of DDT. Academy of Management Journal, Vo. 52, (1), pp.148-178.
citation is to Lawrence, T., & Suddaby, R. 2006. Institutions and institutional work. In S. R. Clegg, C. Hardy, T. B. Lawrence, & W. R. Nord (Eds.), Handbook of organization studies: 215–254. London: Sage.