We argue that a stakeholder issue perceived as material to a firm’s core values and beliefs— the primary content of organizational identity— will have expressive salience (Ashforth, 2001; Ashforth et al., 2008).
(Bundy et al., 2013: 357-8)
Bundy, J. Shropshire, C. and Buccholtz, A. 2013. Strategic Cognition and Issue Salience: Toward an Explanation of Firm Responsiveness to Stakeholder Concerns. Academy of Management Review, Vol. 38, (3), pp.352-376.