“An important precursor to industry and investor acceptance of a novel technology is a ’decisive demonstration’ (Kohler, 2004)”
Page 242 Kohler, Whitmarsh, Michie and Oughton in Foxon, T, Kohler, J. and Oughton, C. (2008) Innovation For A Low Carbon Economy Economic, Institutional and Management Approaches Cheltenham: Edward Elgar