Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003). Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system.
We would need some seriously ‘out-there’ rapid diffusion of new technologies – which would probably mean they would have to be cheaper, more reliable and more easy to use than the existing kit, AND the powerful saw a way of making money out of them [or else they resist, y’see]). Ain’t. Gonna. Happen. We are toast, and the sooner we accept it and carpe the diems, the sooner, um, we carpe the diems…. ooh look! A squirrel!!!
See also early adopters, resisters, laggards etc etc