A central element of this framework is the idea of performance overshooting. According to Christensen (1997/2003), firms generally improve technologies faster than their customers need or ultimately are willing to pay for.
(Bergek et al. 2013: 1212)
Bergek, A. Bergren, C., Magnusson, T and Hoday, M. 2013 Technological discontinuities and the challenge for incumbent firms: Destruction, disruption or creative accumulation? Research Policy 42 1210–1224.
marchudson.net 