Performance overshooting

A central element of this framework is the idea of performance overshooting. According to Christensen (1997/2003), firms generally improve technologies faster than their customers need or ultimately are willing to pay for.

(Bergek et al. 2013: 1212)

Bergek, A. Bergren, C., Magnusson, T and Hoday, M. 2013 Technological discontinuities and the challenge for incumbent firms: Destruction, disruption or creative accumulation? Research Policy 42 1210–1224.

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