Well they would say that, wouldn’t they?

While giving evidence at the trial of Stephen Ward, charged with living off the immoral earnings of Keeler and Rice-Davies, the latter made a famous riposte. When James Burge, the defence counsel, pointed out that Lord Astor denied an affair or having even met her, she replied, “Well (giggle) he would, wouldn’t he?”[11] (often misquoted “Well he would say that, wouldn’t he?”).[12] By 1979, this phrase had entered the third edition of the Oxford Dictionary of Quotations, and is occasionally abbreviated as MRDA (“Mandy Rice-Davies applies”).[13]


“However, incumbent 1 (2011) does not confirm that the introduction of LED light represents a threat to the sunk investments related to CFL. Instead, incumbent 1 (2011) states that the company ’has always taken all lighting technologies into account’ and that, in general, companies should never limit themselves by ’perceived interests in the old technology’. More specifically, their LED related activities are driven by the efficiency and price development of LED technology (incumbent 1, 2011).”

(Smink et al. 2015: 92)

Smink, M., Hekkert, M. and Negro, S. 2015. Keeping sustainable innovation on a leash? Exploring incumbents’ institutional strategies. Business Strategy and the Environment, Vol. 24, pp.86-101.


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