Basically a motherhood and apple-pie word – who could possibly be against it? Especially in the technophiliac times we live in…

I would say that it only becomes interesting or useful when one of dozens of adjectives is put in front of it…

Wikipedia: “Innovation is a new idea, device or process.[1] Innovation can be viewed as the application of better solutions that meet new requirements, inarticulated needs, or existing market needs.[2] This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new, that “breaks into” the market or society.”


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