A critical principle of attention-based theories is the principle of selective attention (Simon 1947, Fiske and Taylor 1991, Ocasio 2001). This principle suggests that individuals, organizations, and industries will selectively attend to some external events while ignoring others.
(Hoffman and Ocasio, 2001:415)
Hoffman, A. and Ocasio, W. 2001. Not All Events Are Attended Equally: Toward a Middle-Range Theory of Industry Attention to External Events. Organization Science, Vol. 12, (4), pp.414-434.