Reverse innovation

WikipediaReverse innovation or trickle-up innovation is a term referring to an innovation seen first, or likely to be used first, in the developing world before spreading to the industrialized world. The term was popularized by Dartmouth professors Vijay Govindarajan and Chris Trimble and GE’sJeffrey R. Immelt.[1][1][2][3][4] Subsequently, Vijay Govindarajan and Chris Trimble published the book Reverse Innovation.[5] Reverse innovation refers broadly to the process whereby goods developed as inexpensive models to meet the needs of developing nations, such as battery-operated medical instruments in countries with limited infrastructure, are then repackaged as low-cost innovative goods for Western buyers.

Advertisements

Words, ideas, videos

%d bloggers like this: