Within Advocacy Coalition Framework, the attempt to frame your side/your allies as especially virtuous.
What a field day for the heat (ooh-ooh-ooh)
A thousand people in the street (ooh-ooh-ooh)
Singin’ songs and a-carryin’ signs (ooh-ooh-ooh)
Mostly say “Hooray for our side” (ooh-ooh-ooh)
See also Devil Shift.