recent empirical research suggests that the extent of the “incumbent’s curse” in the face of radical innovations (Chandy and Tellis, 2000) may have been overstated. What factors then influence incumbent performance in the face of radical innovation? Why do some incumbents prosper while others fail?
(Ansari and Krop, 2012: 1358)
Chandy, R.C., Tellis, G., 2000. The incumbent’s curse? Incumbency, size, and radical product innovation. Journal of Marketing 64, 1–17.
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