Risk aversion

So, when you are running a big big company, one false move can cost lots of money.  Shareholders get grumbly…

And let’s remember the folk wisdom-

The Japanese proverb –

  • 出る杭は打たれる (deru kui wa utareru) – “A stake that sticks out will be hammered”

“Nobody ever got fired for buying IBM”

And we as humans tend to remember losses more than gains (not all of us, naturally).

See wikipedia on this

see also hedging, blame avoidance

 

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