Late 2008 advertising campaign by the Australian Coal Association (ACA) extolling the virtues of carbon capture and storage technology.
Spoofed by Get Up with its 2009 “iCoal2.0”
https://www.youtube.com/watch?v=2HCL4eH7yAc
“Designworks worked with Lawrence Creative and Dirty Puppet to design the artwork for a series of animations for New Gen Coal. ” http://www.designworks.co.nz/new-gen-coal
see also
From Hashtags to Bashtags
marchudson.net 