Attackers’ Advantage

In some (not all) circumstances, the people trying to do the overthrowing may have the advantage, if the outfit they are trying to overthrow is big, old, complacent, out-of-shape etc….

Foster, R.N., 1986. Innovation – The Attacker’s Advantage. Macmillan, London.

Then again –

Bergek, A. Bergren, C., Magnusson, T and Hoday, M. 2013 Technological discontinuities and the challenge for incumbent firms: Destruction, disruption or creative accumulation? Research Policy 42 1210–1224.