So the people making money etc from the existing technological set-up realise they’ve got competition. After ignoring it and hoping it will go away (after all, sometimes it does), they may start to make incremental changes to their own technology in response, to try to keep customers-who-might-otherwise-defect sweet…
“The improvement of old technology as a response to technological discontinuities is often referred to as the sailing-ship effect (Gilfillan, 1935).”
(Bergek et al. 2013: 1220)
Gilfillan, S.C., 1935. Inventing the Ship. Follett Publishing Co., Chicago.