One of the main Anxiety-management rituals that social movements engage in. It gives the hard-core something to do that’s in their comfort zone (booking coaches, printing placards), it’s a low-risk activity for the semi-committed. That it no longer gets any significant press coverage is an excuse for tssking and denouncing the media for being the media…
I have written so much on marches, to so little effect. So it goes.
See also smugosphere, Zombie repertoires,