New technology that departs from established systems of production, and in turn opens up new linkages to markets and users, is characteristic of the creation of new industries as well as the reformation of old ones. Innovation of this sort defines the basic configuration of product and process, and establishes the technical and marketing agendas that will guide subsequent development. In effect, it lays down the architecture of the industry, the broad framework within which competition will occur and develop. We have thus labelled innovation of this sort “Architectural”; it is graphed in the upper right hand quadrant of the transilience map.
(Abernathy and Clark, 1985:7)
Abernathy W. and Clark, K. 1985. Innovation: Mapping the winds of creative destruction. Research Policy, Vol. 14, pp. 3-22.