Business model innovations

So, same ‘kit’ (hardware, physical artefacts, whatever you want to call it), but just arranged in a different business-model – e.g. go for high-volume and low margins… That can shake stuff up…

compare and contrast (the two are clearly NOT mutually exclusive) with technologicial innovations…

“Both technological innovations, such as digital imaging and business model innovations, such as low cost air travel, often pit new entrants against well-established incumbents for market leadership.”

(Ansari and Krop, 2012: 1357)

Ansari, S. and Krop. P. 2012. Incumbent performance in the face of a radical innovation: Towards a framework. Research Policy 41) 1357–1374.

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