Finally, identity-challenging versus identity-sustaining classification offers insights into how certain innovations impact organizational identity and core beliefs about what the firm represents and, in turn, its ability to respond and how firms may miss out on “identity challenging” innovations (Tripsas, 2009).
(Ansari and Krop, 2012: 1359)
Tripsas, M., 2008. Customer preference discontinuities: a trigger for radical technological change. Managerial Decision Economics 2, 9.79–97.