industry-level attention, which highlights how industry participants, in their communications and interactions with other industry participants, selectively focus their attention on a limited set of issues, situations, and activities that represent potential problems or opportunities for the industry. In particular we focus on industry attention to events external to the industry
(Hoffman and Ocasio, 2001:415)
Hoffman, A. and Ocasio, W. 2001. Not All Events Are Attended Equally: Toward a Middle-Range Theory of Industry Attention to External Events. Organization Science, Vol. 12, (4), pp.414-434.