One of the strategies used by policy entrepreneurs to create/dampen public support…
Emotionalization and polarization reaching out for public support, may be useful in cases where “there is a strong organized interest in keeping the status quo [. . .and] you have to overcome it somehow,” (Winkel and Leipold, 2016: 123)
Winkel, G. and Leipold, S. 2016. Demolishing Dikes: Multiple Streams and Policy Discourse Analysis. Policy Studies Journal, Vol. 44, (1), pp.108-129.
[Compare also Walgrave and Varone, 2008]
marchudson.net 