Emotionalization

One of the strategies used by policy entrepreneurs to create/dampen public support…

Emotionalization and polarization  reaching out for public support, may be useful in cases where “there is a strong organized  interest in keeping the status quo [. . .and] you have to overcome it somehow,” (Winkel and Leipold, 2016: 123)

Winkel, G. and Leipold, S. 2016. Demolishing Dikes: Multiple Streams and Policy Discourse Analysis. Policy Studies Journal, Vol. 44, (1), pp.108-129.

 

[Compare also Walgrave and Varone, 2008]

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