“…. “corporate social innovation” is the latest advance along the continuum of corporate social responsibility, which began in the 1990s when many companies embraced worthy community causes in areas where they operated.”
Corporate social innovation: How firms learn to innovate for the greater good☆
Philip Mirvis a,⁎, Maria Elena Baltazar Herrera b, Bradley Googins c, Laura Albareda
Journal of Business Research, 2016.