Innovation Management

Wikipedia: Innovation management is the management of innovation processes. It refers both to product and organizational innovation.

Innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, processes or products.[1] It is not relegated to R&D; it involves workers at every level in contributing creatively to a company’s product development, manufacturing and marketing.

 

Hmmm, smacks a little of hubris and cockpitism to me. But I could be wrong – it happens often…

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