So, what you’re good at (core capabilities) can also be seen as core rigidities.

“The skills that got you to this job won’t help you do this job.”  “It’s a trap!” etc etc

Leonard-Barton, D., 1992. Core capabilities and core rigidities: a paradox in managing new product development. Strategic Management Journal 13, 111–125.

See also Competence Traps

http://sigs.cim.co.uk/media/2125/the_competency_trap_sept_2014.pdf