So, what you’re good at (core capabilities) can also be seen as core rigidities.
“The skills that got you to this job won’t help you do this job.” “It’s a trap!” etc etc
Leonard-Barton, D., 1992. Core capabilities and core rigidities: a paradox in managing new product development. Strategic Management Journal 13, 111–125.
See also Competence Traps
Marc Hudson 