“Nonmarket strategy refers to a firm’s concerted pattern of actions to improve its performance by managing the institutional or societal context of economic competition (Baron, 1995; Lux, Crook, & Woehr, 2011).”
(Mellahi et al. 2016:144)
Mellahi, K. Frynas, J. Sun, P. and Siegel, D. 2016. A Review of Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration. Journal of Management, Vol. 42, (1), pp.143-173.
Levy, D.L. and Egan, D. (2003). A neo-Gramscian approach to corporate political strategy: conflict and accommodation in the climate change negotiations. Journal of Management Studies, 40, pp. 803–829.
Jedrez Frynas and Sian Stephens
Frynas, J. and Stephens, S. 2015. Political Corporate Social Responsibility: reviewing Theories and Setting New Agendas. International Journal of Management Reviews, Vol. 17, pp.483-509.
“Develops a neo-Gramscian theoretical framework for corporate political strategy and applies the framework to analyse the international negotiations to control emissions of greenhouse gases, focusing on the responses of firms in the US and European oil and automobile industries. The analysis suggests that the conventional demarcation between market and non-market strategies is untenable“
See also corporate political activity, corporate social responsibility (in all its subsets!)