“Turbulent industry environments such as those with higher levels of competition allow incumbent firms to gain “transformational experience” that increases their sensitivity and preparedness for change (King and Tucci, 2002) ”
(Ansari and Krop, 2012: 1363)
King, A., Tucci, C., 2002. Incumbent entry into new market niches: the role of experience and managerial choice in the creation of dynamic capabilities. Management Science 48 (2), 171–186.