Transformational experience

“Turbulent industry environments such as those with higher levels of competition allow incumbent firms to gain “transformational experience” that increases their sensitivity and preparedness for change (King and Tucci, 2002) ”

(Ansari and Krop, 2012: 1363)

King, A., Tucci, C., 2002. Incumbent entry into new market niches: the role of experience and managerial choice in the creation of dynamic capabilities. Management Science 48 (2), 171–186.

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