Cranking up the levels of political activity. If you’re an actual grass roots outfit, it takes time to make people aware of a problem (unless there is a big focussing event), training, retaining, sense-making – all of that.
If you’re a corporate, well, you’re funding ‘think’ tanks, laying down some astroturf etc
See also problem stream, coalition formation, policy entrepreneurs, problem entrepreneurs, perception management etc
marchudson.net 