In defining industry participants, we employ a field-level perspective (DiMaggio and Powell 1983) and include not only representatives from the producer organizations in the industry, but also those from industry associations, trade journals, and other members of the industry’s field. While ultimately thinking and attending are activities of individuals, cultural and social processes at the level of an industry shape whether, when, where, why, and how decision makers attend to issues and events (Douglas 1986).
(Hoffman and Ocasio, 2001:415)
Hoffman, A. and Ocasio, W. 2001. Not All Events Are Attended Equally: Toward a Middle-Range Theory of Industry Attention to External Events. Organization Science, Vol. 12, (4), pp.414-434.