Product innovation

Wikipedia: Product innovation is defined as:

the development of new products, changes in design of established products, or use of new materials or components in the manufacture of established products[1]

Policy Studies Institute, University of Westminster. “Small Firms’ Innovation” (PDF). Retrieved 27 May 2010.

 

To read: Eisenhardt, K. and Tabrizi, B. 1995. Accelerating adaptive processes: product innovation in the global computer industry. Administrative Science Quarterly, Vol. 40, pp.84-110.

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