All in this together… Corporate (and State) use of “family” rhetoric

It makes my flesh crawl.  That ‘one team’ bollocks, where our lords and masters (be they corporate or state) make out as if ‘we’re all in this together’ – to quote the words of some already forgotten Tory Prime Minister.  Yeah, right.

So, I really want to read ‘The Good Soldier Schweik’ (after my thesis.  I read this academic article and it was good-

Fleming P. and Sewell. G. 2002. Looking for the Good Soldier, Svejk: Alternative Modalities of Resistance in the Contemporary Workplace. Sociology, Vol. 36 (4), pp.857-873

This quote kinda nails it

As Kunda (1992), Barker (1993, 1999) and Casey (1995, 1999) have so explicitly reported, if workers do not subjectively buy into the discourse of ‘excellence’ or ‘continuous improvement’ and actively participate in the attendant rituals then they are pathologized by the managerial gaze and transformed into organizational outcasts by fellow team members. Dissent and resistance in these contexts are not explained as something related to the inequality of the capitalist labour process, but rather a matter of, ‘Do you have problems at home?’ ‘Is it your husband?’ ‘Is it your wife?’ ‘Are you stressed?’ ‘Do you have financial problems?’ ‘Do you suffer from anorexia?’ Thus, the question is invariably framed in the same way: ‘What is wrong with you?’
(Fleming and Sewell, 2002:861)

Here are some of the references, fwiw.

Bailey, F. G. 1988. Humbuggery and Manipulation: The Art of Leadership. Ithaca: Cornell University Press.

Burawoy, M. 1979. Manufacturing Consent.: Changes in the Labor Process under Monopoly Capitalism. Chicago: Chicago University Press.

Casey, C. 1995. Work, Self and Society: After Industrialism. London: Sage.

Casey, C. 1999. “Come, Join Our Family”: Discipline and Integration in Corporate Organizational Culture. Human Relations, Vol. 52 (2), pp.155-178.

Willmott, H. 1993. Strength is Ignorance; slavery is Freedom: Managing Cultures in Modern Organizations. Journal of Management Studies. Vol 30 (4), pp.515-52.

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