It still shocks me. You have to have a grudging admiration (1) for a system of control that is able to turn ANYTHING into an opportunity to do the most important thing in the modern world – to Sell More Stuff.
There’s an advert for Ribena on Youtube. There’s the usual graphics of Sweet Innocent Moppets cavorting in Natural Settings, getting you ready for the pay-off (2) – which is a sugary drink
And the background music?
I have trouble believing my memory, as I had trouble believing my ears.
It is a SONG ABOUT ACCIDENTAL THERMONUCLEAR WAR THAT TURNS THE WORLD TO ASHES.
It is the English version, 99 Red Balloons, of Nena’s 99 Luftballons.
This is above and beyond the use of the first few bars of “Fortunate Sun” to sell beer via patriotism, or the (wilful?) misreading of Born in the USA. Whoever came up with this deserves a model for Hero of the Counter-Revolution (3). I do not believe there is anything – anything at all – that cannot be recuperated.
Footnotes
(1) Or maybe you don’t? Maybe it’s just me
(2) It’s the same vibe as that Labrador puppy playing with toilet roll, if you’re old like me.
(3) Yes, I know songs are not the revolution.
marchudson.net 
Yup, it all can be recuperated. What percentage of Che Guevara posters do you think belong to actual revolutionaries these days?