Murketing “Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion”
This is part of the “What are words for?” project.
This word scored a seven on a three part scale of allusiveness, political oomph and cultural capital (min score 1, max score 3 for each part of the scale)