Masculinity, coal and… Weetabix. I kid you not

This from the early 1970s. Back when coal-mining was a suitable analogy for masculinity, and was used to sell… breakfast cereal. Somebody could probably squeeze a Master’s thesis, taking historical, cultural, energy humanities, Freudian and environmental humanities perspectives on all this. Throw in some Haraway, some Merchant, Jung, etc. Whatever, life is too short.