Video: What is absorptive capacity?

And here is the script that I more or less stumbled through. So, what is absorptive capacity? According to the seminal 1990 article by Cohen and Levinthal it's "a firm's ability to recognize the value of new information, assimilate it, and apply it to commercial ends" Extending this, Zahra and George (2002) say it is... Continue Reading →

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